We were invited to participate in an exhibition in New York City sponsored by the gin brand Beefeater, who challenged us to create a piece of art based on the concept "Light Up the Dark."
In response, we developed posters that captured the chaotic elements of NYC, embodying the rush, disorder, and mess of this vibrant megalopolis. Viewers were invited to look at the posters through red-tinted glasses, revealing a hidden image beneath the original design. This new image depicted a person illuminated by a beam of light in the darkness.
The revelation of the hidden figure conveyed our message: amidst the chaos of the city, one can always find humanity when they learn to look deeper.
