Medical Indicators, a thermometer brand traditionally focused on a B2B audience, tasked me with creating a campaign to introduce their products to consumers. The goal was to position the brand as one deeply connected with humanity. This is their first brand film, built around a universal human insight that resonates with everyone.
To introduce the new NexTemp Go disposable thermometer to a new audience, we developed a social media and OOH campaign highlighting the importance of regularly checking your body temperature.
OOH at MEDICA 2024
Flu season is a critical time when people need to be extra mindful of their health, especially in bustling urban areas. To raise awareness, we developed a straightforward Instagram campaign emphasizing the importance of regularly checking your temperature.